For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability

As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience

Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.