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Month: July 2024

Breaking Down Data Silos to Enable Modern Customer Engagement with Braze Data Platform

Advances in digital technology have put consumer data right at […]

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F1 Racing and Marketing Automation by Regan Yan

This thought leadership article is authored by Digital Alchemy’s CEO, […]

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Navigating the Maze of Personalisation Technology Without the Overwhelm

In an era where customer expectations are at an all-time […]

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Introducing DA Academy: Shaping the Future of Marketing Automation Education

Since its inception in 2003, Digital Alchemy has established itself […]

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Why Customer Lifecycle Management Matters: Insights from MoEngage’s Customer Engagement Leadership Program

Understanding and optimising the customer lifecycle is paramount for marketing […]

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