The future of customer engagement is creating unforgettable “In the Moment” experiences. But the question is, how do you craft and bring these experiences to life? That’s exactly what we uncovered in this webinar.

Industry leaders Chris Davis, Head of Growth at A-Leagues; Chris Johnston, Senior Director – Regional Partnerships at Braze; and Jaypee Pulmano, Head of Data at Digital Alchemy, shared invaluable insights to help elevate your approach, revolutionise your strategies, and unlock new possibilities for your business

Key takeaways included:

• Cultivating fandom and its impact on Customer Lifetime Value
• Bringing in-the-moment experiences to life with case studies like Adelaide United and Maccas, and the mesmerising violinist in the stadium
• The crucial role of foundational data and leveraging 1PD
• Harnessing AI to personalise messaging and optimise engagement

Prepare to dive deep into the realm of customer engagement, exploring the latest trends and conquering challenges head-on. Whether engaging with known or anonymous customers, discover groundbreaking strategies that resonate with the heart of your audience.

Our Speakers:

Chris Davis – APL

Head of Growth at A-Leagues

Having 11+ years experience across digital marketing functions, Chris has experience working within trading desks, agencies, consultancy, in-house and publisher side across a range of brands such as Ford, Coles, Optus, NAB, Officeworks and Vision Super, currently spearheading revenue growth for the A-Leagues Mens and Womens football competitions.

He is skilled in driving omni-channel campaign revenue growth through a best practice approach to data instrumentation and platform enablement across marketing and advertising technologies.

Chris is at his best when he’s maximising the data driven marketing engine room to deliver cross functional coordination across product, content, commercial and strategy teams, delivering on revenue targets.

Chris Johnston

Senior Director – Regional Partnerships at Braze

Chris has over 25 years experience in customer engagement and driving digital transformation for leading brands including Ticketek, Woolworths, Mitsubishi Motors, Universal Sony, and many more. Most recently, Chris was the GM Marketing for Ticketek, driving a digital transformation that capitalised on Ticketek’s rich customer data, delivered cross-channel campaign orchestration and introduced AI through Ticketek’s own event recommendation engine.

Jaypee Pulmano

Head of Data at Digital Alchemy

Jaypee’s 12 years of experience are rooted in multiple industry verticals – from retail, finance, insurance, and telecommunications to sports and entertainment, leisure and hospitality. Our chief of data has been weaving end to end MarTech solutions for over 20 businesses, with a laser sharp focus on making data, digital channels, marketing automation, reporting, and omnichannel integrations work together seamlessly across paid and owned platforms.

Share on: