DA Martech Breakfast Series (Australia) | July 2024

Are you ready to transform your customer interactions and drive exceptional growth? Join us for an exclusive panel event, where industry leaders will share insights, expertise and strategies on the “Building Blocks for Successful Personalisation”. Discover how to transform your customer experiences and drive business growth with the use of data, marketing, and technology to elevate your brand and enhance your customer engagement through personalisation.

Why Attend?

This exclusive event will feature key insights from Kristen Makin (Director and Co Founder at Challenge That), Brad Pidgeon (Global Head of Marketing at Shaype), and Aidan Lynch (VP of Sales and GM APJ at Acoustic), who will impart practical strategies for businesses that struggle with full-scale personalisation.

• Achieve Automation. Learn how to achieve full personalisation by using data, marketing and technology.
• Enhance Customer Engagement. Discover how to leverage data and technology to create personalised interactions that resonate with your customers.
• Develop a Comprehensive CRM Strategy. Gain expert insights on building a CRM framework for marketing automation and best use of technology tailored to your business needs.
• Live Q&A and Networking Opportunities. Engage with our speakers in an interactive Q&A session and get to connect with industry leaders and like-minded professionals

Our Speakers

Kristen Makin

Kristen is hyper focussed on ensuring clients optimise customer experiences through CRM. She offers extensive subject matter expertise in CRM, marketing automation, personalisation and loyalty.

With over 20 years of international experience in CRM Kristen helps clients cut through the noise and hype when it comes to technology selection for purpose.

Kristen runs Challenge That – a Specialist CRM Agency and has recently written a book called Move Your Customer – CRM Explained.

Brad Pidgeon

Brad is a seasoned marketing leader with over two decades of experience spanning fintech, video gaming, banking, and higher education. Currently serving as the Global Head of Marketing at Shaype, Brad drives the company’s marketing and sales enablement efforts while also advising Shaype clients on growth strategies and customer experiences.

Before his tenure at Shaype, Brad has held senior B2C digital and technology roles where he led teams to surpass growth targets and transform customer experiences through data-driven insights, martech excellence, and a relentless focus on customer needs.

Aidan Lynch

Aidan Lynch is the VP of Sales and General Manager APJ at Acoustic, a leading MarTech vendor. With over 15 years of experience in software sales, Aidan excels in delivering AI-powered solutions for content, marketing, personalisation, and analytics.

A certified web analyst and digital marketer, he partners with organisations of all sizes to drive engagement and growth through tailored, innovative strategies. Aidan is dedicated to helping customers succeed with Acoustic’s cutting-edge products.

Event Moderator

Regan Yan

Since establishing Digital Alchemy in 2003 as Australia’s first dedicated Database Marketing Service Provider, Regan has expanded the business into Asia Pacific, building the company into what it is today.

His passion for data efficiency and data-driven marketing is as strong as ever, leading to his recognition as a respected thought leader. Regan is a subject-matter expert in Analytical Database Marketing and Customer Relationship Marketing and an in-demand presenter and keynote speaker at national and international events.

Agenda Highlights

• Opening Remarks: Setting the stage for personalisation success
• Panel Discussions: Deep dives into CRM optimisation, data-driven strategies, and MarTech tools
• Interactive Q&A: Engage with our experts and get your pressing questions answered
• Networking Opportunities: Connect with like-minded professionals and industry leaders

Don’t miss this opportunity to elevate your approach to CRM and drive customer centric experiences. Reserve your spot now and start building the foundation for successful personalisation!

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