Learn how sports governing bodies turn fan data into meaningful actions that drive engagement, attendance and revenue.
Every interaction a fan has with a club, team, or league, builds a trail of valuable data. Raw data alone doesn’t create loyal fans or fill stadiums – but the right strategy and technology transforms all data sources into personalised experiences to keep fans engaged, boost revenue and elevate the club’s impact.
For sports organisations, fragmented data means fragmented fan experiences. This event will provide clear answers to questions such as:
Plus, get insights on a real world success story from the A-League who have done this and how they harnessed unified data to overcome complexity and increase fan engagement!
Beyond the insights, this event is your chance to connect with industry leaders, exchange ideas and discover strategies that can reshape the future of fan engagement for your sport.
Get in the Game! Be part of this event to transform fan engagement. Get ready to drive meaningful change in how clubs connect with fans, enhance loyalty and grow their bottom line.
Hannah has held senior roles in sport for over 14 years. Having worked in the AFL, NRL and A-League she is an experienced management professional who has extensive knowledge and experience in delivering strategic growth initiatives across all commercial areas of sports business.
She is currently engaged as the Director - Club & Operations at the A-League, and is responsible for club services, league operations, as well as overseeing the league's data & marketing, content and brand for future brand growth and fan engagement.
Scott has over 12 years of experience in customer data, spanning roles at Segment, Twilio, and Salesforce. His expertise includes data-driven strategies across industries such as sports leagues, SaaS, retail, media, entertainment, fintech, and crypto.
Currently, Scott leads the regional Segment team, now part of Twilio, where he focuses on helping organizations leverage Segment’s Customer Data Platform. This neutral technology empowers sports leagues and other sectors to collect, govern, unify, and activate fan and membership data, now enhanced with predictive and generative AI and Twilio's communication channels.
Jaypee’s 12 years of experience are rooted in multiple industry verticals from: retail, finance, insurance and telecommunications to sports and entertainment, leisure and hospitality. Our Head of Data has been weaving end to end MarTech solutions for over 20 businesses, with a laser sharp focus on making data, digital channels, marketing automation, reporting and omnichannel integrations work together seamlessly across paid and owned platforms.
