Nowadays, brands are facing significant challenges in their advertising efforts, including wasted ad spend targeting low-intent buyers, and a lack of visibility into purchase behavior that makes it difficult to measure ad effectiveness. Generic ads often fail to engage customers as they ignore irrelevant content. Without clear insights, optimizing campaigns becomes increasingly difficult, resulting in missed opportunities and inefficient ad spending.

With DA Retail Media, we help brands maximize their advertising effectiveness by delivering personalized high-impact ads to the right shoppers at the moment they’re ready to buy, eliminating wasteful ad spend and increasing ad engagement.

Why Digital Alchemy Retail Media?

DA Retail Media solution revolutionizes advertising by harnessing the power of first-party retail transaction data to target high-intent buyers. In current collaboration with our trusted partners like BigC, CSS, Datasapiens, and Nexta, we can provide 3 breakthroughs of precise targeting and personalized customer acquisition.

👥 18m Customer Base. Leverage BigC retail transaction data (both offline & online data)

📊 100+ Data Attributes. Create customized audience segments (e.g. Shopping Channel, Products, Purchase Frequency, Average spending, Average Purchase Quantity, and more)

🏆 Deliver Personalized Ads. Reach the right customers at the perfect moment via Facebook, IG, Google, YouTube, TikTok, Line with tracking offline & online conversion capability

This data-driven approach not only sharpens targeting precision, but also maximizes ROI by engaging high-intent shoppers, improving ad relevance, and scaling efforts effortlessly. We deliver a transformative solution for retail partners—ensuring more impactful advertising experiences and rewarding advertisers through 5 key benefits:

✅ Highly Precise Targeted Customer Segments

✅ Personalized Advertising Based on Customer Behavior

✅ Enhanced Customer Insights

✅ Transparency and Real-Time Performance Tracking

✅ Increased ROAS Through Effective Targeting

About Digital Alchemy

Digital Alchemy offers a range of services, including marketing data strategy, marketing technology implementation, and campaign operations. At DA, we believe in ‘Dynamic Decisioning,’ striving to reintroduce a personal touch to marketing in a tech-driven era.

🎯 AI-Powered Targeting. Identify and reach the right audience with precision.

🚀 Personalized Ad Experiences. Deliver relevant, high-impact messages that drive action.

📈 Seamless Integration. Activate retail media in your existing ad strategy.

💰 Maximized ROAS. Optimize ad spend for higher conversions and revenue.

Contact Us Today!

For more information about Digital Alchemy and our Retail Media solutions, please contact us at saral.varavarn@digitalalchemy.asia

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