Unlocking 360- degree visibility: a breakthrough is customer data and influence

We’re preaching to the converted when it comes to the importance of retail data. Though recent breakthroughs are enabling retailers one single view of the customer. Both off and online behaviours can be married to complete a 360 degree lens on consumers – and this looks set to change the game.

The discussion included a focus on:

The importance of creating a single view of customer

Analytics beyond marketing – and the impact

Real-time decisioning – the lever for deeper influence

Speaker Bios:We’re bringing together those on the front line of data innovation: Olivia CarrCEO and Founder, Shhh Silk Some entrepreneurs are in it for the money. Or the glory. Not Olivia. She set out to build a movement – inspire people, change lives. And that’s exactly what she’s done with her powerhouse brand, SHHH Silk. In just four years, Olivia has turned SHHH Silk into a brand adored by thousands of customers (in 65 countries!) and celebrities alike. Her presentations are not only inspirational and powerful, but they are refreshingly open, honest and raw.  Cheol Kim GM for Global Retauk Vertical BU at Vertical Market, RBHE, IoT Group, Intel Corp  Cheol Kim is GM of Global Retail Vertical BU at Vertical Market organization, RBHE, IoTG, Intel Corporation. He joined Intel in 1999. He led Intel embedded and IoT product marketing and market segment marketing activities across Asia for many years as well as being in the US and Switzerland. Kim grew up with his family that runs small fashion retail stores in Japan and developed his retail business acumen. He graduated from schools in Japan and the US with BA, BS, MBA, and HBS GMP. He fluently speaks English, Japanese, Korean, and Chinese (Mandarin).  Regan Yan CEO, Digital Alchemy   Since establishing Digital Alchemy in 2003 as Australia’s first dedicated Database Marketing Service Provider, Regan has expanded the business into Asia Pacific, building the company into what it is today. His passion for data efficiency and data-driven marketing is as strong as ever, leading to his recognition as a respected thought-leader. He is also a subject-matter expert in Analytical Database Marketing and Customer Relationship Marketing, as well as an in-demand presenter and keynote speaker at national and international events. Prior to DA, Regan led two other pioneering companies, as CEO of Persona Asia, a permission-based online infomediary, and MD of Multinet System – a leader in data mining and database marketing.  Justin Theng Executive Advisor – Customer Analytics, SAS  For the last 20 years Justin has helped grow the revenue of hundreds of organisations ranging from large household brand names to small businesses and startups. As a multi-award winning marketer, speaker and author, Justin’s belief is that customer analytics empowers customer delight. His brand experience extends across Spotify, Volkswagen, Coca-Cola, Telstra, ABC, Yahoo and McDonalds. Justin manages to remove the confusion and hype around AI and marketing with his easy to implement frameworks for attracting, converting and delighting.

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