Making the most of marketing automation
It is no longer a secret that customer expectations are […]
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The end of marketing or a new beginning? The truth about AI
Love it or hate it, the artificial intelligence revolution is […]
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Data plus analytics is the route to the truth
Data can only steer you right if you apply analytics […]
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Modern marketing: Six capabilities for multidisciplinary teams
The business-as-usual approach to marketing is no longer sufficient. To […]
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Don’t invest in new marketing tech until you do this
In times of economic downturn and uncertainty, brand goals are […]
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5 Top Martech Trends to Keep Track Of in 2023
Martech in 2022 was reflective of the growing emphasis on […]
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Big data and CRM: How Can They Help Small Businesses?
Make sure your company is taking advantage of these powerful […]
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5 Ways to Use Marketing Technology to Improve Your Business
Marketing technology is accelerating the growth of all kinds and […]
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Will Artificial Intelligence Change The World Of Digital Marketing Forever?
Since the launch of ChatGPT by OpenAI in November of 2022, many […]
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13 New And Emerging Martech Trends (And How To Leverage Them)
In a digital marketplace, it’s essential for agencies to leverage […]
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Insights from the Top Super Bowl Ad Spots in 2023
Super Bowl is arguably among the top calendar dates for […]
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How to Close the Gap Between the World of Possibilities and Reality in Martech
There are over 10,000 technologies in the martech space. But […]
Read more »What budget should you set aside for marketing automation? How you can best apply technology to your marketing campaigns…
Introduction As companies vie for the top spot in the […]
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Shortages, Inflation And Cutbacks, Oh My: How Strong Marketing Automation Can Prevent Corporate Belt Tightening
Let’s face it: We’re not in the same business world […]
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Does your organization need a marketing automation platform?
The benefits of using a B2B MAP start with the […]
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Data Drives Innovation And Improves Business Resilience
We don’t generally consider data in and of itself to […]
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WHY YOU NEED API’S FOR YOUR MARKETING DATA!
APIs connect. A fundamental part of the new neural network, […]
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EXPERTS SAY EMAIL MARKETING WILL RULE IN 2023
As the end of 2022 draws closer, now is the […]
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Please, Just Give Us All the Information We Need
In just a few short weeks, Americans will be going […]
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ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel […]
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A new model for maximizing value from marketing technology
For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability
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4 Ways That AI Is Improving the Customer Experience
As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience
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Omnichannel: The path to value
Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
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