Remember the days when you clicked on something interesting online […]

For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability

As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience

Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.

How much can we trust our instincts anymore?  Recently, I […]

Suites, Demos and Hope Marketing automation these days is part […]

Little kids often say ‘mine’ and as parents we encourage […]

My dad was a great fan of Andre Rieu and […]

There are two ways to generate demand for your business, […]

Have we noticed how busy our inboxes and socials have […]

What tips stock markets into freefall isn’t economic data, its […]

On the 25th of December 2019,  a whole group of […]

Analytics software provider SAS and Sydney-based marketing technology company Digital […]

In the pre-confinement world, consumers became very transactional; chasing deals […]

With the ongoing COVID-19 crisis peaking around the world, we […]

When confinement ends there is likely to be a long […]

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

Did you know 20% of the world’s population are active […]

Here is my simplistic definition…  “A loyalty program” is a […]

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

Loyalty programs are like bottoms these days, everyone has one. […]

By now, Marie Kondo, the ubiquitous author and star of […]

In addition to playing a key role in recruitment, Natasha […]