Author: admin

Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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Meet an Alchemist: Nin Chawanin, Business Development Executive

Chawanin Sawaddikiattikul (nickname Nin) doesn’t only have the longest last […]

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Inspire customers to action with the Authority Principle

In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]

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What marketers need to know about the Action Bias

In football, penalty shots are undoubtedly one of the most […]

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Chatbot Shopping Checklist for Marketers

Google Trends suggests that interest in chatbots may have peaked […]

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Give before you get: Six ways to incorporate reciprocity in marketing

When discussing the concept of reciprocity, there are two main […]

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Why AI in marketing fails & 3 steps to fix it

Marketers around the world are increasingly looking towards artificial intelligence […]

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The Power of ‘Defaults’ in Marketing

With mobile phones being a key part of our daily […]

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Delivering a ‘wow’ customer experience with the Peak-End rule

Throughout our lives, each and every one of us will […]

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What’s next: 3 key MarTech trends to act on in 2019

With 2018 almost coming to its end, it’s time to […]

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Data Enrichment: How to Add Value to Existing Customer Data

In today’s competitive environment, customer data has the potential to […]

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When more is more: 4 ways the Mere Exposure Effect can boost conversions

Have you ever been trawling through a hotel booking website, […]

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How to Turn Your Data Into Gold With Machine Learning

We have never actually liked the term ‘Big Data’ at […]

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Why Marketers Use AI for Customer Targeting

Cast your mind back to the latest media article that […]

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Retail Reciprocity: Bricks to Clicks

At first glance, Home Hardware’s locations, might appear to be […]

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6 Ways to Increase Engagement With the Anchoring Bias

Imagine it’s 6.00pm and you’re on your way home after […]

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AI is Getting More Emotional: Adding Psychology to Marketing Automation

As any marketer worth his salt knows, AI and Machine […]

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Social Sharing: A Proven Way to Increase Customer Engagement

As the name suggests, ‘social sharing’ refers to the act […]

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How Priming Influences Consumer Behaviour

On a scale of 1-10, how conscious would you say […]

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Framing in marketing: back to basics

First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]

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Leveraging the ‘goal effect’: Loyalty Programs that work

While they’re not a new idea, loyalty programs are everywhere. […]

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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing

Suppose you have spent your entire life believing that motorcyclists […]

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The Sunk Cost Fallacy: A Marketing Opportunity

Have you ever gone to the cinema psyched up to […]

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Hurry up, limited time only! How to use the scarcity effect in marketing

 I’m sure you can recall a time when you were […]

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