Why loyalty programs fail & 6 ways to fix them
Loyalty programs are like bottoms these days, everyone has one. […]
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Sparking Marketing Cloud Joy with Marie Kondo
By now, Marie Kondo, the ubiquitous author and star of […]
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Meet an Alchemist: Natasha Chan, Business Development Manager
In addition to playing a key role in recruitment, Natasha […]
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Infographic: How to Make the Most Tasty Quattro Technology Special
It’s National Pizza Party Day! What better way to celebrate […]
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Meet an Alchemist: Nin Chawanin, Business Development Executive
Chawanin Sawaddikiattikul (nickname Nin) doesn’t only have the longest last […]
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Inspire customers to action with the Authority Principle
In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]
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What marketers need to know about the Action Bias
In football, penalty shots are undoubtedly one of the most […]
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Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked […]
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Give before you get: Six ways to incorporate reciprocity in marketing
When discussing the concept of reciprocity, there are two main […]
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Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence […]
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The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily […]
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Delivering a ‘wow’ customer experience with the Peak-End rule
Throughout our lives, each and every one of us will […]
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What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to […]
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Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to […]
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When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware’s locations, might appear to be […]
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6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act […]
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How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say […]
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Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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