Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
Read more »Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
Read more »3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
Read more »Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
Read more »The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
Read more »Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
Read more »Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
Read more »AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
Read more »Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018
We are proud to announce that Digital Alchemy has been […]
Read more »Leveraging Social Proof to Increase Customer Engagement
Ever wonder why, when you’re out at a group dinner, […]
Read more »Digital Alchemy bags SBR International Business Awards for Technology
We are proud to be recognised by Singapore Business Review […]
Read more »The Paradox of Choice: Why less is more when it comes to engagement
It’s no secret that as humans we like to exercise […]
Read more »Getting customers to say yes: The commitment principle
The term ‘commitment principle’ was coined more than thirty years […]
Read more »Digital Alchemy Expands to North America
We have some exciting news to share, as we have […]
Read more »How Fast and Slow thinking influences customer engagement
On any given day, your average customer will receive tens […]
Read more »Thank you for the birthday gifts offers
So this is my birthday month. We develop programs to […]
Read more »Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018
It’s the most wonderful time of the year! For us […]
Read more »Personalised marketing beyond ‘Hi % first_name %’
As marketers, we find ourselves in a digital marketing melting […]
Read more »A Perfect Recipe for Success – Technology & Pizza
The saying ‘You are what you eat’ not only applies […]
Read more »Who Can Help You Implement Artificial Intelligence in Your Marketing?
By Mike Kaput, Director of the Marketing AI Institute We’re […]
Read more »Automatically connect personalised offers at scale
You probably have at least one store you keep coming […]
Read more »How AI is changing marketing and helps personalise at scale
AI or Artificial Intelligence (for those of you who are […]
Read more »The Battle of the Century; AI vs. the Human Mind
Artificial intelligence (AI) plays a large role in our industry […]
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