“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
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3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
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The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
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Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
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Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
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AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
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Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018
We are proud to announce that Digital Alchemy has been […]
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Leveraging Social Proof to Increase Customer Engagement
Ever wonder why, when you’re out at a group dinner, […]
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Digital Alchemy bags SBR International Business Awards for Technology
We are proud to be recognised by Singapore Business Review […]
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The Paradox of Choice: Why less is more when it comes to engagement
It’s no secret that as humans we like to exercise […]
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Getting customers to say yes: The commitment principle
The term ‘commitment principle’ was coined more than thirty years […]
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Digital Alchemy Expands to North America
We have some exciting news to share, as we have […]
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How Fast and Slow thinking influences customer engagement
On any given day, your average customer will receive tens […]
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Thank you for the birthday gifts offers
So this is my birthday month. We develop programs to […]
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Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018
It’s the most wonderful time of the year! For us […]
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Personalised marketing beyond ‘Hi % first_name %’
As marketers, we find ourselves in a digital marketing melting […]
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A Perfect Recipe for Success – Technology & Pizza
The saying ‘You are what you eat’ not only applies […]
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Who Can Help You Implement Artificial Intelligence in Your Marketing?
By Mike Kaput, Director of the Marketing AI Institute We’re […]
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