Author: admin

Take full control by centralising your data

To centralise or not to centralise – is it really […]

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3 big under-the-hood challenges that stand between you and successful Marketing Automation implementation

Marketing automation has moved from buzzword to industry standard on […]

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Marketers, are you tapping your full potential?

You might think you are. But you juggle so many […]

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How AI ready are you?

It is safe to say that artificial intelligence (AI) has […]

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Solve Your Personalisation Puzzle

Do you remember the days where blasting out the same […]

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Dynamic Decisioning Technology, Say What?!

Digitalisation has significantly increased the pace of change and forced […]

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Google Wants Credit for Everything

Recently Google announced that it had developed a way to […]

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Our 3 Takeaways from CMO Disrupt Sydney

Digital Alchemy (DA) had the great pleasure last week to […]

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It’s not me. It’s you.

The year is 2017. It’s where data-driven marketing is more […]

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Rethinking Banking Loyalty

There is a lot of chatter now about banking loyalty […]

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Ready or Not, Here Comes Amazon

I’m sure you must have heard the news about Amazon coming […]

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Consistency vs Relevance

For years now we have focused on delivering a consistent […]

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AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the […]

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Digital Alchemy wins Bronze for Best Regional Recruitment Programme!

Digital Alchemy is proud to have won the bronze award […]

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Digital Alchemy’s uDecide® named Cloudera Certified Technology

uDecide®, our machine learning solution that helps you leverage your […]

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Meatspace vs Cyberspace

Every day we eat up another bowl of alphabet soup […]

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Me, my chainsaw and marketing automation

My neighbour and I have huge trees in our yards. […]

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Asia Recruitment Awards

Digital Alchemy makes finalist for Best Regional Recruitment Programme in […]

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Where’s the truth in MarTech?

We live in a world where marketing changes in the […]

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Data strangling creative? What a load of BS

“Mate, of course data is important. But it can strangle […]

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4 reasons our new data breach legislation just doesn’t make the grade

February was a big month. The new data breach notification […]

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Where have all the merinos gone?

Have you ever purchased an item and realised after the […]

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How to Kick Ass with Scalable Personalised Marketing Campaigns

“Get closer than ever to your customers. So close that […]

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