Author: admin

6 Key Digital Marketing Trends every Marketer should know about in 2017

There’s no doubt about it, 2016 has been an interesting […]

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Q&A: Digital Alchemy’s Regan Yan on why instant rewards need to play a greater role in today’s loyalty programmes

At the recent LEAD 2016, Asia’s premium event for the modern […]

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Are your email metrics holding you back?

Marketing strategy became dependent on metrics when marketers transitioned from […]

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Do you know me or do you just know my name?

Most companies spend a significant proportion of their budgets on […]

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5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines

Elon Musk, owner of SpaceX, Tesla, and the only guy […]

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2 reasons why Trump is probably a better marketer than a lot of us

Why is Donald Trump winning the Republican Race and what […]

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My Marketing Automation Shame…

For over 12 years now, we at Digital Alchemy have built a […]

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Romancing the customer: data driven marketing in the retail industry

Shopping is a lot like dating. You look around until […]

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The future is here: using data in telcos to enhance customer experience

The ability to deliver a seamless customer experience in an […]

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Case Study: Propensity Modelling Helped Boost ROI over 3000 %

Identifying imminent marketing opportunities based on events or changes in […]

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Why do some next best conversation programs work better than others?

Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]

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Experience is The New Brand

Long before that ubiquitous brand advertised that “things go better […]

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