Romancing the customer: data driven marketing in the retail industry
Shopping is a lot like dating. You look around until […]
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The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
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Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
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Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
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Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
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Experience is The New Brand
Long before that ubiquitous brand advertised that “things go better […]
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The Customer is King: How to Design a Consumer-Centric Experience in a Multi-Channel World
The most important lesson from the digital transformation of markets […]
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[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out
Marketing technology evolves at a rapid rate and even influences […]
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