Turning Data into Valuable Customer Insight
Customer experience is no longer a buzzword – it is […]
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Using Personalisation and Analytics to Drive Better Results
Consumers are creating their own personal experiences online and expect […]
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How to Tell What Your Customers Want without Asking Them
Often marketers like to think they know what their customers […]
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5 Mistakes that Ruin Your Multichannel Marketing
Multichannel or cross channel marketing has transformed the way we […]
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7 Steps towards Personally Talking to Millions of Customers at Once
Imagine this… Your customer is walking into the store with […]
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Looking for Growth? It’s in Your Data!
In a nutshell, growth revolves around three activities – “get” new customers, “keep” current […]
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A Scientific Basis for Instant Gratification
How many of us have gone into a petrol station […]
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[Infographic] Marketing Automation: Fact VS Fiction
More and more marketers adopt Marketing Automation to ease the […]
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