4 Reasons Why Customer Data Platforms Are Becoming An Essential Tool
A customer data platform (CDP) is the ultimate wingman for […]
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Data In Shaping Marketing Decisions
In marketing, tracing the impact of various tactics was once […]
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The Ultimate Guide to Marketing Automation
Marketing automation refers to the streamlined approach of employing software […]
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The Impact Of Digital Transformation On Business Models: Opportunities And Challenges
Digital transformation in business involves using new technologies like artificial intelligence and […]
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Safeguarding Your Reputation from Email SPAM Breaches
Digital Alchemy is launching its Martech Breakfast Series for 2024! […]
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Digital Transformation Caused Business’s Biggest Tech Problem
How businesses can regain control of their tech stack, streamline […]
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Duplicate Customer Data: Dealing With an Empty Cookie Jar
As more global businesses go digital, there is increasing pressure […]
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Your Perfect Holiday Email Marketing Template
Email marketing is a cornerstone channel for ecommerce brands, especially […]
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Creating Customer Experiences that Endure
MUCH ATTENTION has focused on the superficial areas of customer experience […]
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CPG Brands: Product Data Drives Omnichannel Growth
CPG brands have ever-expanding opportunities beyond traditional sales channels. With […]
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6 Quick Hacks to Growing Your Subscription-Based Business
Seventy-eight percents of adults currently have subscription services, whether it’s […]
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How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of […]
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The Top Marketing Trends for last Q22: Cookieless Replaces Contactless
It’s fair to say that professionals of all stripes have […]
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5 Strategies to Build and Track Audience Engagement
An engaged audience is critical to any brand’s marketing success. […]
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5 paths to post-cookie personalized advertising
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are […]
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Getting business process outsourcing right in a digital future
Outsourcing the management of business processes is becoming much more […]
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Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time […]
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Social media as a service differentiator: How to win
With customers increasingly moving their service interactions onto social media, […]
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4 Ways to Improve Communication With Your Customers
With trust in business on the decline, strengthening customer communication […]
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AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, […]
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7 Tips on How to Build Customer Loyalty
Customer loyalty can help your business boom in the best […]
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Optimizing CRM Will Increase Revenue Velocity
THE nuances between different types of software platforms are extensive, and one […]
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Why we care about marketing agencies
Marketing agencies are an essential part of the digital marketing […]
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Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and […]
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