Author: Nichanan

Acquisition or Retention?

In a nutshell, both have to happen in the right […]

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A NORA, SAS and Digital Alchemy Webinar

Unlocking 360- degree visibility: a breakthrough is customer data and […]

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A technology blueprint for personalization at scale

Personalization at scale requires companies to take on the challenges […]

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Stabilising post pandemic – What to do with Marketing in a Bear market…

So the world is finally emerging from its COVID 19 […]

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Is your Loyalty program the best it can be?

In the old days, Customers weighed up how much plastic […]

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5 Marketing Automation Fundamentals To Boost Your Strategy

Good marketing is a critical piece of any successful business […]

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What marketers should know about customer journey analytics

Customer journey analytics tell you how customers are engaging with […]

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Is your Marketing activity becoming “asynchronous”?

If you want consistent Customer Experiences, you need both data […]

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What is a customer data platform or CDP and why are so many marketers talking about them?

With pandemic concerns spurring the movement of customer interactions – […]

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5 email marketing lessons learned in the pandemic

And how to apply them to your email marketing program. […]

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Lifecycle Marketing is due for some change

Lifecycle Marketing is due for some renovation! In the next […]

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Benefits of a Customer Data Platform (CDP) explained

Not just for tech wonks: Benefits of a CDP explained […]

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