What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with […]
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Is your Marketing activity becoming “asynchronous”?
If you want consistent Customer Experiences, you need both data […]
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What is a customer data platform or CDP and why are so many marketers talking about them?
With pandemic concerns spurring the movement of customer interactions – […]
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5 email marketing lessons learned in the pandemic
And how to apply them to your email marketing program. […]
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Lifecycle Marketing is due for some change
Lifecycle Marketing is due for some renovation! In the next […]
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Benefits of a Customer Data Platform (CDP) explained
Not just for tech wonks: Benefits of a CDP explained […]
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A new model for maximizing value from marketing technology
For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability
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4 Ways That AI Is Improving the Customer Experience
As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience
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Omnichannel: The path to value
Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.
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Rise of the MVP. Fall of Marketing at Scale
Suites, Demos and Hope Marketing automation these days is part […]
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