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Benefits of a Customer Data Platform (CDP) explained

Not just for tech wonks: Benefits of a CDP explained […]

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A new model for maximizing value from marketing technology

For a decade, companies have been identifying, selecting, and managing their marketing technology based on expedience, rather than long term sustainability

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4 Ways That AI Is Improving the Customer Experience

As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience

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Omnichannel: The path to value

Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.

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Insight v Instinct

How much can we trust our instincts anymore?  Recently, I […]

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Rise of the MVP. Fall of Marketing at Scale

Suites, Demos and Hope Marketing automation these days is part […]

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Mine, Mine and Mine. Ours

Little kids often say ‘mine’ and as parents we encourage […]

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The Need for Orchestration

My dad was a great fan of Andre Rieu and […]

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Generating Demand

There are two ways to generate demand for your business, […]

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How your Email Language is Changing…

Have we noticed how busy our inboxes and socials have […]

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Understanding Conversion Motivation

What tips stock markets into freefall isn’t economic data, its […]

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Baby Boomers fighting for survival

On the 25th of December 2019,  a whole group of […]

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