What is a loyalty program anyway…?
Here is my simplistic definition… “A loyalty program” is a […]
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Using behavioural tools to sell wine
Over the past couple of years at Digital Alchemy, we […]
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How ROI is making Marketing dumber
Twenty years ago, marketing was broadly regarded as the ‘Colouring […]
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Why loyalty programs fail & 6 ways to fix them
Loyalty programs are like bottoms these days, everyone has one. […]
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Sparking Marketing Cloud Joy with Marie Kondo
By now, Marie Kondo, the ubiquitous author and star of […]
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Meet an Alchemist: Natasha Chan, Business Development Manager
In addition to playing a key role in recruitment, Natasha […]
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Infographic: How to Make the Most Tasty Quattro Technology Special
It’s National Pizza Party Day! What better way to celebrate […]
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Meet an Alchemist: Nin Chawanin, Business Development Executive
Chawanin Sawaddikiattikul (nickname Nin) doesn’t only have the longest last […]
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Inspire customers to action with the Authority Principle
In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]
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What marketers need to know about the Action Bias
In football, penalty shots are undoubtedly one of the most […]
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Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked […]
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Give before you get: Six ways to incorporate reciprocity in marketing
When discussing the concept of reciprocity, there are two main […]
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