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Understanding Conversion Motivation

What tips stock markets into freefall isn’t economic data, its […]

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Baby Boomers fighting for survival

On the 25th of December 2019,  a whole group of […]

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Digital Alchemy teams with SAS

Analytics software provider SAS and Sydney-based marketing technology company Digital […]

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Relationships will mean more, and a flight to quality

In the pre-confinement world, consumers became very transactional; chasing deals […]

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How COVID-19 has affected Consumer Habits

With the ongoing COVID-19 crisis peaking around the world, we […]

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Acquisition just got harder

When confinement ends there is likely to be a long […]

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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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