Meet an Alchemist: Natasha Chan, Business Development Manager
In addition to playing a key role in recruitment, Natasha […]
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It’s National Pizza Party Day! What better way to celebrate […]
Read more »Meet an Alchemist: Nin Chawanin, Business Development Executive
Chawanin Sawaddikiattikul (nickname Nin) doesn’t only have the longest last […]
Read more »Inspire customers to action with the Authority Principle
In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]
Read more »What marketers need to know about the Action Bias
In football, penalty shots are undoubtedly one of the most […]
Read more »Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked […]
Read more »Give before you get: Six ways to incorporate reciprocity in marketing
When discussing the concept of reciprocity, there are two main […]
Read more »Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence […]
Read more »The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily […]
Read more »Delivering a ‘wow’ customer experience with the Peak-End rule
Throughout our lives, each and every one of us will […]
Read more »What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to […]
Read more »Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to […]
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