How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say […]
Read more »
Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]
Read more »
Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
Read more »
“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
Read more »
The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
Read more »
Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were […]
Read more »
Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
Read more »
Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
Read more »
3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
Read more »
Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
Read more »
The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
Read more »
Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
Read more »
