When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware’s locations, might appear to be […]
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6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act […]
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How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say […]
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Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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