“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
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3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
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The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
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Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
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Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
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AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
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Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018
We are proud to announce that Digital Alchemy has been […]
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