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Hurry up, limited time only! How to use the scarcity effect in marketing

 I’m sure you can recall a time when you were […]

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Unravelling the myth of best day and time to send emails

It’s no secret that we marketers attempt to analyse every […]

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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance

Insurance marketers have been dealt a challenging hand. Unlike high […]

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3 reasons why you don’t get value out of your data & how to fix it.

It’s much easier to collect data than it is to […]

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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018

We are proud to announce that we have won a […]

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The Power of Loss Aversion in Marketing

Whether it’s losing money on the stock market, or seeing […]

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Are you suffering from marketer’s Multiple Customer Personality Disorder?

Are you certain you know who your customer is? Perhaps […]

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Cutting through the Blockchain-based loyalty programs hype

Recently there has been some exciting articles and press about […]

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AI won’t steal your marketing job, here’s why

There have been numerous studies that show that AI contrary […]

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Digital Alchemy makes finalist in the Loyalty & Engagement Awards 2018

We are proud to announce that Digital Alchemy has been […]

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Leveraging Social Proof to Increase Customer Engagement

Ever wonder why, when you’re out at a group dinner, […]

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Digital Alchemy bags SBR International Business Awards for Technology

We are proud to be recognised by Singapore Business Review […]

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