The Paradox of Choice: Why less is more when it comes to engagement
It’s no secret that as humans we like to exercise […]
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Getting customers to say yes: The commitment principle
The term ‘commitment principle’ was coined more than thirty years […]
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Digital Alchemy Expands to North America
We have some exciting news to share, as we have […]
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How Fast and Slow thinking influences customer engagement
On any given day, your average customer will receive tens […]
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Thank you for the birthday gifts offers
So this is my birthday month. We develop programs to […]
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Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018
It’s the most wonderful time of the year! For us […]
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Personalised marketing beyond ‘Hi % first_name %’
As marketers, we find ourselves in a digital marketing melting […]
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A Perfect Recipe for Success – Technology & Pizza
The saying ‘You are what you eat’ not only applies […]
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Who Can Help You Implement Artificial Intelligence in Your Marketing?
By Mike Kaput, Director of the Marketing AI Institute We’re […]
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Automatically connect personalised offers at scale
You probably have at least one store you keep coming […]
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How AI is changing marketing and helps personalise at scale
AI or Artificial Intelligence (for those of you who are […]
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