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The Battle of the Century; AI vs. the Human Mind

Artificial intelligence (AI) plays a large role in our industry […]

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Take full control by centralising your data

To centralise or not to centralise – is it really […]

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3 big under-the-hood challenges that stand between you and successful Marketing Automation implementation

Marketing automation has moved from buzzword to industry standard on […]

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Marketers, are you tapping your full potential?

You might think you are. But you juggle so many […]

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How AI ready are you?

It is safe to say that artificial intelligence (AI) has […]

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Solve Your Personalisation Puzzle

Do you remember the days where blasting out the same […]

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Dynamic Decisioning Technology, Say What?!

Digitalisation has significantly increased the pace of change and forced […]

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Google Wants Credit for Everything

Recently Google announced that it had developed a way to […]

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Our 3 Takeaways from CMO Disrupt Sydney

Digital Alchemy (DA) had the great pleasure last week to […]

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It’s not me. It’s you.

The year is 2017. It’s where data-driven marketing is more […]

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Rethinking Banking Loyalty

There is a lot of chatter now about banking loyalty […]

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