The Power of Emotional Loyalty: Turning Customers into Champions
The importance of customer loyalty has never been more crucial […]
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Tinder, First Dates And Your Data Strategy
This thought leadership article is authored by Digital Alchemy’s CEO, […]
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APL is on Track to be Australia’s Biggest and Smartest Source of 1st Party Sports Fan Data
Discover how APL transformed into a data driven organisation that […]
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Unlocking the Power of Generative AI with SAS® Customer Intelligence 360: A New Era in Customer Engagement
In the ever-evolving landscape of digital marketing, businesses require powerful […]
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Breaking Down Data Silos to Enable Modern Customer Engagement with Braze Data Platform
Advances in digital technology have put consumer data right at […]
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F1 Racing and Marketing Automation by Regan Yan
This thought leadership article is authored by Digital Alchemy’s CEO, […]
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Navigating the Maze of Personalisation Technology Without the Overwhelm
In an era where customer expectations are at an all-time […]
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Introducing DA Academy: Shaping the Future of Marketing Automation Education
Since its inception in 2003, Digital Alchemy has established itself […]
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Why Customer Lifecycle Management Matters: Insights from MoEngage’s Customer Engagement Leadership Program
Understanding and optimising the customer lifecycle is paramount for marketing […]
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4 Reasons Why Customer Data Platforms Are Becoming An Essential Tool
A customer data platform (CDP) is the ultimate wingman for […]
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Data In Shaping Marketing Decisions
In marketing, tracing the impact of various tactics was once […]
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How Marketing Automation Can Help To Close More Sales
Many companies still handle most sales tasks manually, which consumes […]
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