Romancing the customer: data driven marketing in the retail industry
Shopping is a lot like dating. You look around until […]
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The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
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Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
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Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
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Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
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