ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel […]
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Duplicate Customer Data: Dealing With an Empty Cookie Jar
As more global businesses go digital, there is increasing pressure […]
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Your Perfect Holiday Email Marketing Template
Email marketing is a cornerstone channel for ecommerce brands, especially […]
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Creating Customer Experiences that Endure
MUCH ATTENTION has focused on the superficial areas of customer experience […]
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CPG Brands: Product Data Drives Omnichannel Growth
CPG brands have ever-expanding opportunities beyond traditional sales channels. With […]
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6 Quick Hacks to Growing Your Subscription-Based Business
Seventy-eight percents of adults currently have subscription services, whether it’s […]
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How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of […]
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The Top Marketing Trends for last Q22: Cookieless Replaces Contactless
It’s fair to say that professionals of all stripes have […]
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5 Strategies to Build and Track Audience Engagement
An engaged audience is critical to any brand’s marketing success. […]
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5 paths to post-cookie personalized advertising
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are […]
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Getting business process outsourcing right in a digital future
Outsourcing the management of business processes is becoming much more […]
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Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time […]
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