How to Conduct a Market Analysis for Your Business
A market analysis is a thorough assessment of a market […]
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7 Tips on How to Build Customer Loyalty
Customer loyalty can help your business boom in the best […]
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Deactivate your digital-marketing autopilot
Relying on agencies and aggregators to manage your digital spend […]
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Insights to impact: Creating and sustaining data-driven commercial growth
How B2B sales pioneers empower their sellers and drive sustained […]
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Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set […]
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Stabilising post pandemic – What to do with Marketing in a Bear market…
So the world is finally emerging from its COVID 19 […]
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Is your Loyalty program the best it can be?
In the old days, Customers weighed up how much plastic […]
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4 Ways That AI Is Improving the Customer Experience
As one of the leading trends in technology, Artificial Intelligence (AI) continues to gain in popularity for marketers and sales professionals, and has grown to be an essential tool for brands that wish to provide a hyper-personalized, exceptional customer experience
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How your Email Language is Changing…
Have we noticed how busy our inboxes and socials have […]
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Understanding Conversion Motivation
What tips stock markets into freefall isn’t economic data, its […]
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How COVID-19 has affected Consumer Habits
With the ongoing COVID-19 crisis peaking around the world, we […]
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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]
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The subtle art of decluttering your inbox through Gmail
Did you know 20% of the world’s population are active […]
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Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware’s locations, might appear to be […]
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6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after […]
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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
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Cutting through the Blockchain-based loyalty programs hype
Recently there has been some exciting articles and press about […]
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