Category: Customer Lifecycle Management

Using Personalisation and Analytics to Drive Better Results

Consumers are creating their own personal experiences online and expect […]

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How to Tell What Your Customers Want without Asking Them

Often marketers like to think they know what their customers […]

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How to bring instant gratification to life for effective loyalty program

A good loyalty program must be able to enhance customer […]

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Why does instant gratification matter when it comes to long-term loyalty?

Today’s customers are more demanding yet less committed. How would […]

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Common misconception of the loyalty program

If Loyalty Program is meant to maintain and strengthen the […]

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