Category: Data Analytics

Using Personalisation and Analytics to Drive Better Results

Consumers are creating their own personal experiences online and expect […]

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How to Tell What Your Customers Want without Asking Them

Often marketers like to think they know what their customers […]

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5 Mistakes that Ruin Your Multichannel Marketing

Multichannel or cross channel marketing has transformed the way we […]

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7 Steps towards Personally Talking to Millions of Customers at Once

Imagine this… Your customer is walking into the store with […]

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A Scientific Basis for Instant Gratification

How many of us have gone into a petrol station […]

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[Infographic] Marketing Automation: Fact VS Fiction

More and more marketers adopt Marketing Automation to ease the […]

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