4 Reasons Why Customer Data Platforms Are Becoming An Essential Tool
A customer data platform (CDP) is the ultimate wingman for […]
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Data In Shaping Marketing Decisions
In marketing, tracing the impact of various tactics was once […]
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4 New Strategies to Approach Lead Generation Differently
Gives your sales a boost by generating high-quality leads with […]
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7 Lead-Nurturing Strategies
A good lead-nurturing strategy can drive many positive results for […]
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Data Drives Innovation And Improves Business Resilience
We don’t generally consider data in and of itself to […]
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WHY YOU NEED API’S FOR YOUR MARKETING DATA!
APIs connect. A fundamental part of the new neural network, […]
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ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel […]
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6 Quick Hacks to Growing Your Subscription-Based Business
Seventy-eight percents of adults currently have subscription services, whether it’s […]
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How AI is helping revolutionize telco service operations
Solutions that enable advanced retail experiences, smarter scheduling, self-healing, and […]
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Insights to impact: Creating and sustaining data-driven commercial growth
How B2B sales pioneers empower their sellers and drive sustained […]
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Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set […]
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Retailers need technology more than ever to win brand loyalty this holiday season
The stakes are high for retailers: They need to deliver […]
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A technology blueprint for personalization at scale
Personalization at scale requires companies to take on the challenges […]
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Is your Marketing activity becoming “asynchronous”?
If you want consistent Customer Experiences, you need both data […]
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Benefits of a Customer Data Platform (CDP) explained
Not just for tech wonks: Benefits of a CDP explained […]
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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]
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Data Enrichment: How to Add Value to Existing Customer Data
In today’s competitive environment, customer data has the potential to […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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3 reasons why you don’t get value out of your data & how to fix it.
It’s much easier to collect data than it is to […]
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Digital Alchemy wins gold at The Loyalty & Engagement Awards 2018
We are proud to announce that we have won a […]
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The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
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