Category: Data Management

[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out

Marketing technology evolves at a rapid rate and even influences […]

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Turning Data into Valuable Customer Insight

Customer experience is no longer a buzzword – it is […]

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Using Personalisation and Analytics to Drive Better Results

Consumers are creating their own personal experiences online and expect […]

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How to Tell What Your Customers Want without Asking Them

Often marketers like to think they know what their customers […]

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7 Steps towards Personally Talking to Millions of Customers at Once

Imagine this… Your customer is walking into the store with […]

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How to deal with (big) data

People are willing to provide data easier than before. This […]

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