Data strangling creative? What a load of BS
“Mate, of course data is important. But it can strangle […]
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Where have all the merinos gone?
Have you ever purchased an item and realised after the […]
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How to Kick Ass with Scalable Personalised Marketing Campaigns
“Get closer than ever to your customers. So close that […]
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6 Key Digital Marketing Trends every Marketer should know about in 2017
There’s no doubt about it, 2016 has been an interesting […]
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5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines
Elon Musk, owner of SpaceX, Tesla, and the only guy […]
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2 reasons why Trump is probably a better marketer than a lot of us
Why is Donald Trump winning the Republican Race and what […]
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My Marketing Automation Shame…
For over 12 years now, we at Digital Alchemy have built a […]
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The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
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Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
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Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
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Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
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Experience is The New Brand
Long before that ubiquitous brand advertised that “things go better […]
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The Customer is King: How to Design a Consumer-Centric Experience in a Multi-Channel World
The most important lesson from the digital transformation of markets […]
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[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out
Marketing technology evolves at a rapid rate and even influences […]
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Turning Data into Valuable Customer Insight
Customer experience is no longer a buzzword – it is […]
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Using Personalisation and Analytics to Drive Better Results
Consumers are creating their own personal experiences online and expect […]
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