Romancing the customer: data driven marketing in the retail industry
Shopping is a lot like dating. You look around until […]
Read more »
The future is here: using data in telcos to enhance customer experience
The ability to deliver a seamless customer experience in an […]
Read more »
Case Study: Propensity Modelling Helped Boost ROI over 3000 %
Identifying imminent marketing opportunities based on events or changes in […]
Read more »
Data-Driven Marketing Trends in 2016
Data-driven marketing goes from strength to strength and the demand […]
Read more »
Why do some next best conversation programs work better than others?
Who hasn’t heard of “next best conversation” strategy? Nowadays it’s […]
Read more »
Experience is The New Brand
Long before that ubiquitous brand advertised that “things go better […]
Read more »
The Customer is King: How to Design a Consumer-Centric Experience in a Multi-Channel World
The most important lesson from the digital transformation of markets […]
Read more »
[Infographic] Marketing Campaign Makeover: What’s In vs. What’s Out
Marketing technology evolves at a rapid rate and even influences […]
Read more »
Turning Data into Valuable Customer Insight
Customer experience is no longer a buzzword – it is […]
Read more »
