Marketing by Hoomans
This thought leadership article is authored by Digital Alchemy’s CEO, Regan […]
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Why Generative AI Is Revolutionizing CRM Marketing — And Your Career
Marketers have long recognised the power of hyper-personalisation and the […]
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Hyperpersonalisation and the Meaning of Life
There is a lot of conversation right now about hyper […]
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Unlocking the Power of Generative AI with SAS® Customer Intelligence 360: A New Era in Customer Engagement
In the ever-evolving landscape of digital marketing, businesses require powerful […]
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Leveraging Generative AI for Business Growth
Maximize business impact with Generative AI: Embrace automation, prioritize data […]
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Future-Proofing B2B Marketing: Key Strategies For 2024 Planning Success
Let’s level-set for a second: Marketers are overwhelmed and burnt […]
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Automation and artificial intelligence (AI) adoption continues to grow – IBM found 80% of companies use automation software or plan to use this technology in the next 12 months
The machines now run the show. Marketers today depend on […]
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The Wrong Way to Do CX Automation
Explore the impact of AI-driven CX automation, its benefits and […]
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4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways […]
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Artificial Intelligence is Revolutionizing Marketing. Here’s What the Transformation Means for the Industry
Artificial intelligence technology is changing how marketers reach and engage […]
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The end of marketing or a new beginning? The truth about AI
Love it or hate it, the artificial intelligence revolution is […]
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Please, Just Give Us All the Information We Need
In just a few short weeks, Americans will be going […]
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AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, […]
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How AI is helping revolutionize telco service operations
Solutions that enable advanced retail experiences, smarter scheduling, self-healing, and […]
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5 Strategies to Improve Marketing Effectiveness This Year
It’s no secret that marketing executives are feeling the heat. […]
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Don’t Let A Misguided AI Strategy Sabotage Your Brand Experience
One of the most valuable assets your business has is […]
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Digital Alchemy teams with SAS
Analytics software provider SAS and Sydney-based marketing technology company Digital […]
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Sparking Marketing Cloud Joy with Marie Kondo
By now, Marie Kondo, the ubiquitous author and star of […]
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Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary […]
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