Understanding Conversion Motivation
What tips stock markets into freefall isn’t economic data, its […]
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Relationships will mean more, and a flight to quality
In the pre-confinement world, consumers became very transactional; chasing deals […]
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How COVID-19 has affected Consumer Habits
With the ongoing COVID-19 crisis peaking around the world, we […]
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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.
SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]
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The subtle art of decluttering your inbox through Gmail
Did you know 20% of the world’s population are active […]
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What is a loyalty program anyway…?
Here is my simplistic definition… “A loyalty program” is a […]
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Infographic: How to Make the Most Tasty Quattro Technology Special
It’s National Pizza Party Day! What better way to celebrate […]
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Inspire customers to action with the Authority Principle
In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]
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What marketers need to know about the Action Bias
In football, penalty shots are undoubtedly one of the most […]
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Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked […]
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Give before you get: Six ways to incorporate reciprocity in marketing
When discussing the concept of reciprocity, there are two main […]
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Why AI in marketing fails & 3 steps to fix it
Marketers around the world are increasingly looking towards artificial intelligence […]
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The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily […]
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Delivering a ‘wow’ customer experience with the Peak-End rule
Throughout our lives, each and every one of us will […]
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When more is more: 4 ways the Mere Exposure Effect can boost conversions
Have you ever been trawling through a hotel booking website, […]
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Retail Reciprocity: Bricks to Clicks
At first glance, Home Hardware’s locations, might appear to be […]
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6 Ways to Increase Engagement With the Anchoring Bias
Imagine it’s 6.00pm and you’re on your way home after […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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Avoiding “I’m Busy, Not Right Now” with Inbound Marketing for Insurance
Insurance marketers have been dealt a challenging hand. Unlike high […]
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The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing […]
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Are you suffering from marketer’s Multiple Customer Personality Disorder?
Are you certain you know who your customer is? Perhaps […]
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