How to Conduct a Market Analysis for Your Business
A market analysis is a thorough assessment of a market […]
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ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel […]
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Creating Customer Experiences that Endure
MUCH ATTENTION has focused on the superficial areas of customer experience […]
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CPG Brands: Product Data Drives Omnichannel Growth
CPG brands have ever-expanding opportunities beyond traditional sales channels. With […]
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The subtle art of decluttering your inbox through Gmail
Did you know 20% of the world’s population are active […]
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What is a loyalty program anyway…?
Here is my simplistic definition… “A loyalty program” is a […]
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Using behavioural tools to sell wine
Over the past couple of years at Digital Alchemy, we […]
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How ROI is making Marketing dumber
Twenty years ago, marketing was broadly regarded as the ‘Colouring […]
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Infographic: How to Make the Most Tasty Quattro Technology Special
It’s National Pizza Party Day! What better way to celebrate […]
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Chatbot Shopping Checklist for Marketers
Google Trends suggests that interest in chatbots may have peaked […]
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How to Turn Your Data Into Gold With Machine Learning
We have never actually liked the term ‘Big Data’ at […]
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Why Marketers Use AI for Customer Targeting
Cast your mind back to the latest media article that […]
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