The Power of ‘Defaults’ in Marketing
With mobile phones being a key part of our daily […]
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What’s next: 3 key MarTech trends to act on in 2019
With 2018 almost coming to its end, it’s time to […]
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AI is Getting More Emotional: Adding Psychology to Marketing Automation
As any marketer worth his salt knows, AI and Machine […]
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Social Sharing: A Proven Way to Increase Customer Engagement
As the name suggests, ‘social sharing’ refers to the act […]
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How Priming Influences Consumer Behaviour
On a scale of 1-10, how conscious would you say […]
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Framing in marketing: back to basics
First defined by Israeli psychologists Daniel Kahneman and Amos Tversky […]
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Leveraging the ‘goal effect’: Loyalty Programs that work
While they’re not a new idea, loyalty programs are everywhere. […]
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“Aha, I knew it!”, 3 ways to use the confirmation bias in marketing
Suppose you have spent your entire life believing that motorcyclists […]
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The Sunk Cost Fallacy: A Marketing Opportunity
Have you ever gone to the cinema psyched up to […]
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Hurry up, limited time only! How to use the scarcity effect in marketing
I’m sure you can recall a time when you were […]
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Unravelling the myth of best day and time to send emails
It’s no secret that we marketers attempt to analyse every […]
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