How to Tell What Your Customers Want without Asking Them
Often marketers like to think they know what their customers […]
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5 Mistakes that Ruin Your Multichannel Marketing
Multichannel or cross channel marketing has transformed the way we […]
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7 Steps towards Personally Talking to Millions of Customers at Once
Imagine this… Your customer is walking into the store with […]
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Looking for Growth? It’s in Your Data!
In a nutshell, growth revolves around three activities – “get” new customers, “keep” current […]
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How marketing automation powers your campaign
If your message doesn’t get read, it won’t get a […]
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Enhance your marketing campaign performance
Every customer has their own channel preference, not to mention […]
Read more »The future of direct marketing
Marketing automation has changed the direct marketing discipline by allowing […]
Read more »The power of real-time marketing
More and more marketers are moving towards real-time marketing because […]
Read more »How to deal with (big) data
People are willing to provide data easier than before. This […]
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