Category: Marketing Optimisation

Leveraging Social Proof to Increase Customer Engagement

Ever wonder why, when you’re out at a group dinner, […]

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Digital Alchemy bags SBR International Business Awards for Technology

We are proud to be recognised by Singapore Business Review […]

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Dear Santa: Here’s Our Top 5 MarTech Wish List for 2018

It’s the most wonderful time of the year! For us […]

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How AI is changing marketing and helps personalise at scale

AI or Artificial Intelligence (for those of you who are […]

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Marketers, are you tapping your full potential?

You might think you are. But you juggle so many […]

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How AI ready are you?

It is safe to say that artificial intelligence (AI) has […]

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Solve Your Personalisation Puzzle

Do you remember the days where blasting out the same […]

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Dynamic Decisioning Technology, Say What?!

Digitalisation has significantly increased the pace of change and forced […]

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Our 3 Takeaways from CMO Disrupt Sydney

Digital Alchemy (DA) had the great pleasure last week to […]

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Rethinking Banking Loyalty

There is a lot of chatter now about banking loyalty […]

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Ready or Not, Here Comes Amazon

I’m sure you must have heard the news about Amazon coming […]

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Consistency vs Relevance

For years now we have focused on delivering a consistent […]

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AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the […]

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Digital Alchemy wins Bronze for Best Regional Recruitment Programme!

Digital Alchemy is proud to have won the bronze award […]

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Digital Alchemy’s uDecide® named Cloudera Certified Technology

uDecide®, our machine learning solution that helps you leverage your […]

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Meatspace vs Cyberspace

Every day we eat up another bowl of alphabet soup […]

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Asia Recruitment Awards

Digital Alchemy makes finalist for Best Regional Recruitment Programme in […]

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Where’s the truth in MarTech?

We live in a world where marketing changes in the […]

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Data strangling creative? What a load of BS

“Mate, of course data is important. But it can strangle […]

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How to Kick Ass with Scalable Personalised Marketing Campaigns

“Get closer than ever to your customers. So close that […]

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6 Key Digital Marketing Trends every Marketer should know about in 2017

There’s no doubt about it, 2016 has been an interesting […]

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2 reasons why Trump is probably a better marketer than a lot of us

Why is Donald Trump winning the Republican Race and what […]

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