Category: Topics

Why does instant gratification matter when it comes to long-term loyalty?

Today’s customers are more demanding yet less committed. How would […]

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Common misconception of the loyalty program

If Loyalty Program is meant to maintain and strengthen the […]

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3 Indicators of the successful loyalty program

Customer loyalty is one of the key business advantages in […]

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Enhance your marketing campaign performance

Every customer has their own channel preference, not to mention […]

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The future of direct marketing

Marketing automation has changed the direct marketing discipline by allowing […]

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The power of real-time marketing

More and more marketers are moving towards real-time marketing because […]

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How to deal with (big) data

People are willing to provide data easier than before. This […]

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