Data plus analytics is the route to the truth
Data can only steer you right if you apply analytics […]
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Modern marketing: Six capabilities for multidisciplinary teams
The business-as-usual approach to marketing is no longer sufficient. To […]
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Does your organization need a marketing automation platform?
The benefits of using a B2B MAP start with the […]
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Data Drives Innovation And Improves Business Resilience
We don’t generally consider data in and of itself to […]
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WHY YOU NEED API’S FOR YOUR MARKETING DATA!
APIs connect. A fundamental part of the new neural network, […]
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EXPERTS SAY EMAIL MARKETING WILL RULE IN 2023
As the end of 2022 draws closer, now is the […]
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Please, Just Give Us All the Information We Need
In just a few short weeks, Americans will be going […]
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ZoomInfo x Bain: 10 Insights From Our CMO Event
In collaboration with Bain & Company, we recently hosted two panel […]
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Duplicate Customer Data: Dealing With an Empty Cookie Jar
As more global businesses go digital, there is increasing pressure […]
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Your Perfect Holiday Email Marketing Template
Email marketing is a cornerstone channel for ecommerce brands, especially […]
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Creating Customer Experiences that Endure
MUCH ATTENTION has focused on the superficial areas of customer experience […]
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CPG Brands: Product Data Drives Omnichannel Growth
CPG brands have ever-expanding opportunities beyond traditional sales channels. With […]
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6 Quick Hacks to Growing Your Subscription-Based Business
Seventy-eight percents of adults currently have subscription services, whether it’s […]
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How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of […]
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The Top Marketing Trends for last Q22: Cookieless Replaces Contactless
It’s fair to say that professionals of all stripes have […]
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5 Strategies to Build and Track Audience Engagement
An engaged audience is critical to any brand’s marketing success. […]
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5 paths to post-cookie personalized advertising
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are […]
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Getting business process outsourcing right in a digital future
Outsourcing the management of business processes is becoming much more […]
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Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time […]
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Social media as a service differentiator: How to win
With customers increasingly moving their service interactions onto social media, […]
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4 Ways to Improve Communication With Your Customers
With trust in business on the decline, strengthening customer communication […]
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AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, […]
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7 Tips on How to Build Customer Loyalty
Customer loyalty can help your business boom in the best […]
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Optimizing CRM Will Increase Revenue Velocity
THE nuances between different types of software platforms are extensive, and one […]
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