Category: Topics

Digital Alchemy teams with SAS

Analytics software provider SAS and Sydney-based marketing technology company Digital […]

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Relationships will mean more, and a flight to quality

In the pre-confinement world, consumers became very transactional; chasing deals […]

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How COVID-19 has affected Consumer Habits

With the ongoing COVID-19 crisis peaking around the world, we […]

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Acquisition just got harder

When confinement ends there is likely to be a long […]

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Digital Alchemy adds George & Matilda Eyecare (G&M) to its client list.

SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider […]

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The subtle art of decluttering your inbox through Gmail

Did you know 20% of the world’s population are active […]

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What is a loyalty program anyway…?

Here is my simplistic definition…  “A loyalty program” is a […]

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Using behavioural tools to sell wine

Over the past couple of years at Digital Alchemy, we […]

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How ROI is making Marketing dumber

Twenty years ago, marketing was broadly regarded as the ‘Colouring […]

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Why loyalty programs fail & 6 ways to fix them

Loyalty programs are like bottoms these days, everyone has one. […]

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Sparking Marketing Cloud Joy with Marie Kondo

By now, Marie Kondo, the ubiquitous author and star of […]

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Infographic: How to Make the Most Tasty Quattro Technology Special

It’s National Pizza Party Day! What better way to celebrate […]

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Inspire customers to action with the Authority Principle

In 1984, celebrated author and psychologist Robert Cialdini published ‘The […]

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What marketers need to know about the Action Bias

In football, penalty shots are undoubtedly one of the most […]

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Chatbot Shopping Checklist for Marketers

Google Trends suggests that interest in chatbots may have peaked […]

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Give before you get: Six ways to incorporate reciprocity in marketing

When discussing the concept of reciprocity, there are two main […]

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Why AI in marketing fails & 3 steps to fix it

Marketers around the world are increasingly looking towards artificial intelligence […]

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The Power of ‘Defaults’ in Marketing

With mobile phones being a key part of our daily […]

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Delivering a ‘wow’ customer experience with the Peak-End rule

Throughout our lives, each and every one of us will […]

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What’s next: 3 key MarTech trends to act on in 2019

With 2018 almost coming to its end, it’s time to […]

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Data Enrichment: How to Add Value to Existing Customer Data

In today’s competitive environment, customer data has the potential to […]

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When more is more: 4 ways the Mere Exposure Effect can boost conversions

Have you ever been trawling through a hotel booking website, […]

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How to Turn Your Data Into Gold With Machine Learning

We have never actually liked the term ‘Big Data’ at […]

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