Digital Alchemy Celebrates 21 Years of Innovation and Collaboration
Digital Alchemy, a trailblazer in data driven marketing automation and […]
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Capturing and Creating Customer Value with Customer Centric Marketing
What makes a successful brand? It’s not having the best […]
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Unlocking the Power of Generative AI with SAS® Customer Intelligence 360: A New Era in Customer Engagement
In the ever-evolving landscape of digital marketing, businesses require powerful […]
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Introducing DA Academy: Shaping the Future of Marketing Automation Education
Since its inception in 2003, Digital Alchemy has established itself […]
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A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look […]
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Growth of Location Based Marketing and Its Importance
Gadgets like smartphones are here to stay, according to emarketer an average […]
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CMOs: Here’s How to Drive Value From Martech
Deliver efficient growth and innovation with a highly effective marketing […]
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Marketing automation that puts a smile on everyone’s face
The goal of a marketing operations professional isn’t to send […]
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What is Precision Demand Marketing?
Precision demand marketing ushers in a new era of B2B […]
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How to Master the Art of Digital Marketing in 2023
Digital marketing is no longer just about being creative — […]
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Big Data, Big Impact: How Data Improves Your Social Media Marketing
Big data has significantly changed the way businesses market on […]
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Don’t invest in new marketing tech until you do this
In times of economic downturn and uncertainty, brand goals are […]
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5 Top Martech Trends to Keep Track Of in 2023
Martech in 2022 was reflective of the growing emphasis on […]
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Big data and CRM: How Can They Help Small Businesses?
Make sure your company is taking advantage of these powerful […]
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5 Ways to Use Marketing Technology to Improve Your Business
Marketing technology is accelerating the growth of all kinds and […]
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Will Artificial Intelligence Change The World Of Digital Marketing Forever?
Since the launch of ChatGPT by OpenAI in November of 2022, many […]
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13 New And Emerging Martech Trends (And How To Leverage Them)
In a digital marketplace, it’s essential for agencies to leverage […]
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Insights from the Top Super Bowl Ad Spots in 2023
Super Bowl is arguably among the top calendar dates for […]
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How to Close the Gap Between the World of Possibilities and Reality in Martech
There are over 10,000 technologies in the martech space. But […]
Read more »What budget should you set aside for marketing automation? How you can best apply technology to your marketing campaigns…
Introduction As companies vie for the top spot in the […]
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Shortages, Inflation And Cutbacks, Oh My: How Strong Marketing Automation Can Prevent Corporate Belt Tightening
Let’s face it: We’re not in the same business world […]
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CPG Brands: Product Data Drives Omnichannel Growth
CPG brands have ever-expanding opportunities beyond traditional sales channels. With […]
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Why we care about marketing agencies
Marketing agencies are an essential part of the digital marketing […]
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A technology blueprint for personalization at scale
Personalization at scale requires companies to take on the challenges […]
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