SYDNEY, Australia – Digital Alchemy (DA), a marketing service provider with over 16 years of strategic customer engagement and MarTech experience are announcing their latest engagement with George & Matilda Eyecare (G&M) as a strategic partner to provide data and marketing automation services to support G&M’s exponential growth in the competitive optometry market.

G&M is a locally owned and operated optometry collective, offering leading independent optometrists a unique partnership model that’s unlike any other franchise or buying group in the optical industry. Since its launch in April 2016, G&M has swiftly expanded throughout Australia. The company has practices in all major Australian cities, and in July reached the 75-practice milestone. The group currently consists of 87 practices.

Digital Alchemy was awarded the contract after a competitive vendor selection process. G&M wanted a single partner with deep experience in both Data Management and Marketing Automation that provided G&M, a cultural and value exchange. G&M trusts DA to select and recommend a Marketing Automation platform suited to their current and future needs, data preparation for Marketing purposes and more importantly, a seamless integration across multiple touchpoints to create engaging conversations with their customers. 

“We are humbled to be selected by G&M and have an exciting journey ahead in playing a key role to G&M’s growth in the Australian Eyecare sector.  We have the right solutions and expertise in place to help G&M scale their marketing efforts and build one-on-one engagements with their customers.” said Regan Yan, CEO of Digital Alchemy.

About Digital Alchemy

Founded in 2003 in Sydney, Digital Alchemy (DA) set out to drive transformation across industries through data-driven marketing. Since then, DA has grown to be the largest and most trusted Database Marketing Services Provider in Asia Pacific, with a unique focus on customer engagement driven by Dynamic Decisioning.

DA has worked alongside numerous brands across the region to keep them well ahead of their competitors and help them to consistently satisfy their own customers – by ensuring they remain customer-centric and relevant at a one-to-one level. DA’s approach is simple, Dynamic Decisioning can drive relevant, timely communications which allow its clients to develop better engagement with their customers, and continue to improve their bottom line.