DA Martech Breakfast Series (Australia) | July 2024
Our Building Blocks for Successful Personalisation event, co-hosted by Digital Alchemy and Acoustic, brought together marketing and customer experience leaders to explore how data-driven personalisation is reshaping the way brands engage with their audiences.
We were thrilled to host a dynamic panel featuring:
Kristen Makin – Challenge That
Brad Pidgeon – Shaype
Aidan Lynch – Acoustic
Moderated by Regan Yan, CEO of Digital Alchemy
Together, they shared real-world insights, challenges, and practical strategies to drive personalisation at scale.
Breaking Through Common Challenges – Addressing the roadblocks businesses face in delivering seamless, personalised experiences.
Scaling Personalisation – Ensuring strategies grow alongside business expansion.
Leveraging Data & Martech – Using technology and insights to drive meaningful customer engagement.
Aligning with Business Growth – Connecting personalisation efforts with broader company objectives for maximum impact.
Despite the cold winter morning, we had a fantastic turnout and engaging discussions. Thank you to everyone who attended—both in person and online—for your enthusiasm and participation!
At Digital Alchemy, we help brands turn data into real, personalised customer experiences. If you’re looking to refine your personalisation strategy, get in touch to learn how we can help.
