Event Name: MarTech Event: Adopting Marketing Automation by Design. Automate customer Journey through Omni-Channel with Hyper Personalization
Date: 18 January 2023
Time: 1.00 PM.-5.00 PM
Venue: Anantara Siam
Many companies want to implement Data Driven Marketing and Omni-Channel Customer Journey to connect and transform disparate customer interactions into a single, consolidated journey. By adopting Marketing Automation by Design, marketers and CX practitioners can maximize MarTech investment to increase Conversion, Customer Engagement and Customer experience. Join our event to uncover cross-channel inefficiencies and optimize business processes from the customer’s perspective.
Join our guest speaker, Regan Yan, Group CEO at Digital Alchemy, Kamolwan Korphaisarn, Program Director at Rabbit Rewards. along with Nattawut Nattee, Principal Solution Engineer – Marketing Cloud at Salesforce and Hassapong Chaikaewthanakrit, Account Executive at Salesforce.
Orchestrate and personalize exceptional customer journeys that nurture strong retention. Overcoming common marketing automation challenge.
Agenda
| Time | Topic | Speaker |
|---|---|---|
| 1:00 – 1:30 PM | Registration | |
| 1:30 – 2:30 PM | Marketing Automation by Design | Regan Yan – Digital Alchemy |
| 2:30 – 3:00 PM | Automated Customer Journey | Kamolwan Korphaisarn – Rabbit Rewards |
| 3:00 – 3:15 PM | Coffee Break | |
| 3:15 – 3:45 PM | Data Driven Marketing in Practical | Nattawut Nattee – Salesforce |
| 3:45 – 4:15 PM | 1:1 Personalization on Omni-Channel at Scale | Hassapong Chaikaewthanakrit – Salesforce |
| 4:15 – 5:00 PM | Panel Discussion | |
| 5:30 – 7:00 PM | Martech Networking (Cocktail & Snack) |
Speakers
Regan Yan | Marketing Automation by Design
Digital Alchemy, Group CEO
The CEO of Digital Alchemy, Asia Pacific’s most trusted database marketing partner. Regan is a subject-matter expert in analytical database marketing and customer relationship marketing, as well as an in-demand presenter and keynote speaker at national and international events.
Kamolwan Korphaisarn | Automated Customer Journey
Program Director, Rabbit Rewards
More than 10 years experienced in branding, digital marketing knowledgeable & expertise in digital marketing strategies, campaigns planning leading change and drive business innovation with digital transformation, marketing technology and data-driven marketing.
Nattawut Nattee | Data Driven Marketing in Practical
Principal Solution Engineer-Marketing Cloud, SalesForce Thailand Co. Ltd.
Over 12 years of experience in the martech, ERP and digital marketing, delicate greatest solution and advice across various industries with proven knowledge, performance and reliability by many leading organisations.
Hussapong Chaikaewthanakrit | 1:1 Personalization on Omni-Channel at Scale
Account Executive, SalesForce Thailand Co. Ltd.
More than 15+ years in the IT Industry with experience from Leading IT Company on Martech, ERP, CRM with industry expertise in Hospitality, Telco, Manufacturing, Banking.
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