Event Details:
Topic of This Month: “Safeguarding Your Reputation from Email SPAM Breaches (Webinar)”
Date: 23th February 2024
Time: 12:O0 PM – 13:00 PM AEDT
Location: Online Webinar
Why getting SPAM compliant should be one of your top 2024 priorities.
Are you concerned about the impact of email SPAM breaches on you and your company’s reputation?
Recent SPAM law rulings against brands such as Commonwealth Bank, Uber, Kmart, and Ticketek should be of significant concern to any business In Australia. In particular, recent fines have signalled a firm “no go” on areas of SPAM laws that were previously grey, or not yet enforced.
If getting SPAM compliance is not already high on your priority list for 2024, then it might be time to reevaluate.
Join us for a FREE event designed to help Senior Marketers and Compliance/Risk Officers understand the latest SPAM laws, identify IT pitfalls, and develop proactive strategies to safeguard their brand.
During this event, you will:
- Gain a comprehensive understanding of SPAM laws and their implications for your business.
- Stay informed about new developments in SPAM legislation and how they may affect your organisation.
- Discover common IT security gaps that can leave your company vulnerable to SPAM breaches.
- Learn effective strategies for managing SPAM compliance and minimising risk from leading experts.
- Network with industry peers and share best practices.
Register now to reserve your spot!
Limited seats available.
Don’t miss this opportunity to learn from the experts and network with your peers.
Speakers:
Liz Lord
Consulting CMO (ex-CMO PayPal Australia)
About Liz Lord, our Guest Speaker:
Liz has over 25 years of B2C and B2B experience in service marketing having worked at British Airways, Virgin Mobile and PayPal to name a few.
Having worked most recently at PayPal in marketing leadership roles as the International Lead, and then latterly the Australian CMO.
In this role, she became very familiar with the Australian SPAM laws as a large organisation that sent a lot of marketing and non marketing emails.
She set up her team as being the “first line of defence” for SPAM compliance, and introduced ways of proactively approaching SPAM compliance vs waiting for the worse to happen and ACMA to come calling.
Jaypee Pulmano
Head of Data at Digital Alchemy
About Jaypee Pulmano:
Having 10+ years experience in marketing, Jaypee has worked with multiple industry verticals (such as retail, finance, telco, insurance, sports, and entertainment) and across brands such as Woolworths, PayPal, A-Leagues, Virgin Money, ASB, Star Entertainment.
Currently, Jaypee is a marketing technology and strategy consultant focusing on Data and kicking goals at the A-Leagues.
Having implemented end-to-end MarTech solutions for 20+ businesses, across data, digital, marketing automation, reporting, and omnichannel integrations across paid and owned, he is well versed in the challenges, watch-outs, and pitfalls when it comes to managing risk and guiding best practices as preventative measures in being SPAM compliant.
He is passionate about data and data-driven marketing.
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