An effective RFP is essential to ensure that you get innovative and valuable proposals from potential partners. Yet crafting your RFP can be a challenging task, especially considering the fast changing marketing landscape we’re in today. What kind of questions should you ask? How do you know you’ve covered all the bases? What kind of trends should you be aware of?

We’ve created this guide to help you steer through the daunting process of creating an RFP by covering the most important questions you need to be asking of your future technology partner. This toolkit helps you pave the way, so you can ensure the right fit and choose a strategic partner that will support your marketing goals for the long run.

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