All models, be they economic models, infection models or marketing models are built on a set of assumptions.

Those assumptions help to simplify the model building process. For example, if you are building a marketing model you will generally make the following assumptions (even if you don’t know you are making these assumptions).

To help guide you through today’s new world and tomorrow’s new economy, we’ve assembled insights around 8 key assumptions that we believe would impact your propensity modelling.

Let these insights be your guide as you craft – and recraft – your marketing or analytics. You can download our comprehensive infographic to know more detailed explanation now. 

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